Did you know that there are over 5 lakh jewellery brands in India? Yet we’re sure that most of us can only name ten.
Even though India’s jewellery scene is a treasure trove of creativity, culture, and craftsmanship, most of the brands that make it to the spotlight remain celebrity-endorsed or legacy labels that have been in business for years.
So, if you are someone who gives attention to not only quality and craft but also the efforts of the craftsmen, here are the 5 top jewellery brands in India that you won’t find on the billboards or high-end mall counters.
5 Top Jewellery Brands in India
Let’s dive in and discover some underrated jewellery brands that are worth checking out.
Glamsutra
True to its name, The Glamsutra is the source of everything that’s stylish and fashionable. Their mission is very simple - in an industry that follows either age-old traditional designs or the latest trends, they create jewellery that feels like you. Not runway looks or wedding-only wear, but pieces you’d actually reach for on a Monday morning, a Friday night family function, or a lazy Sunday brunch.
Their designs balance the Western and the Eastern sensibilities perfectly, allowing anyone to browse through and choose their pick, regardless of their taste or preference.
Additionally, their catalog has every essential one needs to enhance any look: from western earrings and bracelets, to necklaces and more, all available at an affordable price and excellent quality.
Kiri Kiri
One thing that would simply stand out about this brand is its adorable name. Kiri Kiri, which is the Polynesian equivalent of “stones on the riverbed,” is a homegrown label from the vibrant gemstone city of Jaipur. And just like its name, there’s something quietly meaningful about what Kiri Kiri offers.
Unlike other famous jewellery brands that focus only on design, this label brings a fresh breath of air by offering semi-precious gemstones known for their healing energies. In their catalog, you will find labradorite pendants, moonstone chokers, amethyst bracelets, and black onyx rings - all flaunting a minimal yet covetable design.
But are they even worth it? Yes, they are. You would be surprised to find that their pieces have been worn by the likes of Jacqueline Fernandez, Sanya Malhotra, and Mrunal Thakur.
Azga
If you scroll down on Azga’s official website, you would find that their ethos is very simple - to offer locally crafted and sustainably made accessories that you would be proud to own. The whole venture is women-led, started by a duo of sisters in 2014. Initially, the offerings of this jewellery brand in India were buttons and cuff links, but they later expanded to pocket squares, buckles, lapel pins, brooches, badges, and, of course, jewellery.
They envision their products as a mishmash of geometric carvings, cultural patterns, and nature-inspired forms. And it’s not just everyday shoppers who’ve taken notice - personalities like Aamir Khan, Vicky Kaushal, and Kareena Kapoor have been spotted wearing their products. Even style magazines like the GQ have praised their Heart Eye enamel neck chain and the Evil Eye hand bracelet for women.
Now, you might think, “wouldn’t that make them among the top jewellery brands in India”? Actually, no, because they still fly under the radar and are yet to get the public attention they deserve.
Touch925
When Nishit Bhagwani, an MBA student from IIM Ahmedabad, started Touch925, he wanted to offer luxury jewellery that was accessible to all. With a small but dedicated team, he turned that vision into reality, quickly establishing Touch925 as among the best jewellery brands for stylish, high-quality designs that don’t break the bank.
Whether you're shopping for yourself, your partner, or your kids, whether you're Gen Z, a connoisseur of classics, a budget-conscious buyer, or someone ready to splurge, Touch925 has something for every taste, every wallet, and every occasion.
Mesmerize
This jewellery brand in India has mastered the art of “mesmerizing” its customers with spiritual jewellery and natural stone bracelets. Started in July of 2020 with an aim to provide accessories that blur the line between tradition and trend, they quickly carved their niche in the market through their imaginative designs and meaningful offerings.
Today, they offer everything from timeless gold earrings to quirky finds like a rotating pen - all under one roof.
Final Thought
In a country where jewellery is more than just adornment, these five underrated jewellery brands are quietly rewriting the rules. They prove that great design doesn’t need a giant showroom or a big name to shine. Sometimes, all it takes is a story, a spark of creativity, and the courage to do things differently.
So the next time you're looking to add a little extra bling to your outfit (or meaning to your gifts), skip the usual suspects and give these hidden gems a chance. Who knows? Your next favourite piece might just come from a name you hadn't heard.
Frequently Asked Questions (FAQs)
Q. Are these brands available online?
A. Yes, all the brands named in the list have an active online presence.
Q. Which jewellery brand offers customisation?
A. Out of the listed names, only Azga, Kiri Kiri, and Mesmerize offer personalization options.
Q. Which jewellery brand is best for modern designs?
A. You can find a plethora of jewellery brands in India; however, if you want quality and eye-catching styles at a reasonable price, do check out Glamsutra.
Q. What are the most famous jewellery brands in India?
A. Tanishq, Kalyan Jewellers, and Malabar Gold & Diamonds are some well-known names when it comes to diamond and gold jewellery brands. In case of imitation jewelry brands, Palmonas and Rubans are the most famous.
Popular Category:
Western earrings | Stud earrings for women | Hand bracelet for women | Gift for sister | Red earrings for women
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Butterfly bracelet | Owl Cuff Bracelet | 3-layer jhumka earrings
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